In this interview, Mobile Dev + Test keynote speaker Jason Arbon explains how mobile has claimed victory over PCs and tablets. He also discusses the future of IoT, why it's currently a bit overstated, and what the next big technological revolution might be.
Josiah Renaudin: Welcome back to another TechWell interview. Today, I am joined by the CEO of AppDiff.com, Jason Arbon, who will be delivering a keynote at our Mobile Dev + Test conference titled “Mobile and IoT Wins! Now What?” Jason, thank you very much for joining us.
Jason Arbon: Thank you.
Josiah Renaudin: Absolutely. First, can you tell us a bit about your experience in the industry?
Jason Arbon: Yes. I've been around the block, I guess. I started back in Microsoft as an intern. I worked in the Windows CE and Bing web search teams, then moved on to Google. I worked on the Chrome browser, Chrome OS, and personalized web search. I like to move around. I moved to uTest and Applause. I think a lot of people in the testing space know those companies. There, I worked on App Store analytics and crowdsourced testing.
Then about a little over a year ago, I left and founded a new company called AppDiff. We're trying to turn the problem upside down and help testers, actually. Automation actually speeds up manual testing. Very simply, AppDiff just finds all the performance and UI changes in your app within thirty minutes after a build, so testers never miss anything important and they can verify changes without days of regression testing.
Josiah Renaudin: One of the main points of your keynote is that, in a sense, mobile has won the race. Can you explain exactly what you mean by that, and maybe even predict whether or not mobile can continue to widen this gap over tablets and PCs?
Jason Arbon: Sure. If we just look back over three years ago, still when you go to a lot of other conferences or you go to, like, a meet on the web, people start talking about web testing. They kind of treat mobile as the side story, or a companion kind of app, or something to their main website but it's changed.
Basically, mobile has won. Baseline one is that if you look at Google, over 50 percent of Google searches are now mobile. Facebook makes a little bit of money. They make 70 percent of their money through mobile—like, literally.
Josiah Renaudin: Wow.
Jason Arbon: Exactly. It's crazy. This just happened over the last three years, right? If you think about it, if you're in a café or something—which I used to hang at Starbucks or something, coding—if you listen to people's conversation next door, like your table next door, you're not surprised you hear them talking about a mobile app or mobile in general. It used to be rare. Now, it's just commonplace.
Frankly, if you're on the bus or even driving around, people are on their phones. They're just staring at their phones, crossing streets and going about their day. People just can't get enough of their mobile phones and their mobile apps.
Really, what I mean by "mobile has won" is that before people realized the race started, mobile is already the most dominant computing platform on the planet today and dominates our interactions.
Josiah Renaudin: It's very clear, like you said, if you're looking around everyday life, that mobile has really started to dominate people's lives. Everyone is looking at their phone. You can't sit still for ten minutes without checking Twitter, Facebook, or something at least once. How much has mobile impacted companywide strategies, and do you think that the Internet of Things can even have a greater impact than mobile, moving forward?