e-Talk Radio: Rubin, Howard, 18 January 2001


In major companies, one out of every four expense dollars is spent on information technology. As IT becomes more important to business, it has to be run as a business--be market competitive, be market ready, offer the customers options, manage itself with a strong fiscal accountability, treat the money it's responsible for as an investment. The notion of running IT as a business really means making IT competitive through the regular market pressures of the business that houses it, and more and more companies are understanding this.

TEXT TRANSCRIPT: 18 January 2001
Copyright 2001 Quality Plus Technologies and Carol Dekkers. All rights reserved.

Announcer: Welcome to Quality Plus E-Talk with Carol Dekkers, brought to you by StickyMinds.com, the online resource for building better software. This program will focus on the latest in the field of technology. All comments, views and opinions are those of the host, guests, and callers. Now let's join your host, Carol Dekkers.

Carol Dekkers: Hello, welcome to Quality Plus E-Talk with Carol Dekkers. The theme of this thirteen weeks is "Building Better Software," looking at the tools, the techniques, the testing requirements, cost estimating, together with our sponsor StickyMinds.com, who I'd like to thank for sponsoring this show. This week it's my pleasure to introduce you to Dr. Howard Rubin, who was actually my first guest back on September 13 when we started this series of Quality Plus E-Talk. So before I introduce Dr. Howard Rubin, I'd like to tell you a little bit about me and my company. We help companies to build better software through measurement, and one of the things I'd like to offer our listeners this week is one of the techniques we use to introduce measurement into a company, if it makes sense, is something called Function Point Analysis. And what we have done is we have put together a calendar which allows you to see how Function Point Analysis fits into the Software Engineering Institute's Capability Maturity Model. If anyone would like a copy of this free calendar, please send me an e-mail at [email protected], and if you didn't catch that I'll give it to you at the end of the show, and you can also link through StickyMinds.com. So I'd like to welcome all of our listeners from all over the world, all over the country, and I'd like to introduce you to one of my very good friends, Dr. Howard Rubin. He's a META Group research fellow, the chair of the computer science department at Hunter College, he's CEO of Rubin Systems Incorporated, he's in charge of IT performance engineering and measurement strategies...many of you may know him, he's a leading authority on IT measurement, he's the author of the absolutely world-heralded Worldwide Benchmark Report. He's a researcher, speaker, consultant in software economics, Year 2000, software engineering process dynamics...I could probably spend the entire hour describing Howard, but that wouldn't be fair because then we'd never even get to talk to him. So, without further ado, I'd like to welcome Howard to the show and say I'm very pleased to have you back.

Rubin: Thank you, Carol, I'm pleased to be here. It seems like a fast thirteen weeks since the last time I was on.

Dekkers: Well, and time seems to go faster and faster. Every time there's a new technology introduced, I feel like my week gets shorter and shorter.

Rubin: And actually, I think, the thing we know from our worldwide trend tracking that it's almost like dog years and people years, but it looks like every year right now is the technology change rate...actually, if you go back to 1990, every two years of the 1990s you experience the entire technology change rate of the previous decade, '80 to '89 and right now, one year right now in terms of technology change is virtually worth the entire change rate of the 1990s all over again.

Dekkers: It's amazing.

Rubin: It's fairly amazing--it's a real fast forward change.

Dekkers: Now, we had titled this show "The New Business of IT, Running IT Like a Business" and I'd like to give our


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