Hemamalini Suresh

Member for

24 years 5 months

Hemamalini Suresh has over seven years of industrial experience ranging from the manufacturing to the software industries. Hema has an MBA in Information Systems. Hema worked in the LMW group of companies and thereafter worked in two multinational companies dealing with software development. She had worked as a development officer in LMW and as a QA Manager in the software industry. Hema is teaching at the PSG Institute of Management.

Company

Think Business Netwo

Industry

Business Services - Consulting - Non-profit

Interests

Software Testing

Country

India

Hemamalini Suresh

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	Customer Relationship Management The new millennium is in the midst of explosive change witnessing rapidly changing market conditions, volatile equity markets, reconstructed value chains, and new global competitors. Customers themselves are changing, and natural customer loyalty is a thing of past. Little wonder then, that the concept of customer relationship management (CRM) has taken center stage in the business world for sustainable business advantage. Long-term success requires a great customer relationship management strategy. A technology-enabled CRM strategy to meet customer-focused objectives involves the vast majority of any organization's activity. There's no doubt that customer relationship management (CRM) has become a top priority for companies seeking to gain competitive advantage in today's stormy economy. However, confusion reigns about exactly what CRM is, how to best implement it, or even what role it should play in enhancing customer interaction. This paper describes how CRM-focus
	Knowledge Management - The Road Ahead for SuccessThe new millennium is in the midst of explosive change, witnessing intense competition among the domestic as well as the international players. Little wonder then, that knowledge management is fast emerging as a core strategy, that organizations worldwide are adapting to manage and leverage organizational knowledge for sustainable business advantage. In this world of rapid change, we have to create new knowledge and ideas constantly, by looking at what we know, and applying it to what we do not yet know. The organizations that are driven by knowledge are the ones that will succeed. The combination of global reach and speed compels organizations to ask themselves, "What do we know, who knows it, what do we not know that we should know?" This paper describes, in a nutshell, that organizations can attain maturity in KM only through healthy coexistence of technology, processes, and people.
	Kaizen: The Hidden Treasure You, like many others, may be wondering what exactly Kaizen is and Where are we going to use it. Imagine your company produces totally defect-free products for customers, always within planned schedules. Imagine your marketing team turns every opportunity into a remarkable business, your company's billing department produces error free invoices every time, and the airport handlers never, ever lose your bags. Everyone is expecting perfection. The success of our businesses demands more perfection out of you today than any other time in history. To survive and succeed we need to continuously improve our ability to meet expectations of high quality at low cost and on-time delivery, every time. Kaizen exactly helps us to do that. In Kaizen, we are simply saying, "let's make a better use of the existing resources, in particular, our own people." The Kaizen business strategy involves everyone in an organization working together to make improvements without large capital
	Change Management Companies need to be flexible and innovative in the ways in which they deal with the unfamiliar situations they often find themselves in. We are in a time of great change. The reality of yesterday proves wrong today, and nobody really knows what will be the truth tomorrow. The steadily increasing complexity of the world is asking too much of us. How can we, as individuals, as well as organizations, prepare ourselves for an uncertain future? Through creating our own future. Change management means empowering organizations and individuals for taking over their responsibility for their own future. This paper describes the Challenges of Change faced by today's managers and how to cope with these challenges and lead the organization.