Are we, in our rush to be "agile," losing sight of what's really important? Shouldn't our dilemma be whether we are creating software our customers value? If your processes and tools deliver software that your customers value, does it matter how "agile" you are? In this video, Jonathan Kohl looks at why and for whom we develop software, what our end users and team members value, and the difference between tools and processes that create value and those that distract from it.