Software measurement specialists are part of a long tradition of economic theorists, even if many don't recognize their ancestors. Notions of efficiency and how to model economic change are implicit in measurement strategies pursued. Software measurement is difficult because it requires a sophisticated understanding of how innovation can be fostered. Economic theorists have known for a long time that the short-run models do not capture the innovation that drives growth. Dr. Fado is a professional now involved in a software development metrics program, interested in making software measurement work for business benefit.