Actionable Customer Feedback: A Key to Product Success

[presentation]
by
Mario Moreira, Emergn Ltd
Summary: 

Actionable customer feedback, although difficult to capture well, is critical to adapting to customer needs. How can you ensure you identify the right customers, get customers to feedback sessions, and capture the most useful feedback? Mario Moreira shares ways you can establish a customer vision focused on gaining that elusive customer feedback. He helps you identify customer types via personas for your product, service, or value stream. Mario discusses how you can incorporate customer personas into the way you capture requirements. He helps you identify various types of customer feedback loops you can used and determine strategies to get customers to your feedback sessions. Leave armed with a framework for establishing a customer feedback vision with ways to get more effective customer feedback leading to products and solutions that more closely align with customer needs. Instead of barely hitting the broad side of the “customer” barn, wouldn't you rather hit the “customer” bull’s-eye?

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