Strength in Numbers: Using Web Analytics to Drive Test Requirements

[presentation]
by
Lindiwe Vinson, Organic, Inc.
Summary: 

Once a client’s website is built, you’d think it would be time for a well-deserved break. However, almost immediately, questions come up—can we capture a larger audience? close more orders? increase our sales? And so, it’s time to redesign the site—and the test strategy and plans...