For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces costs and management headaches that conventional Web architectures and methodologies can’t handle.
In Multisite Commerce, Lev Mirlas–the architect who pioneered the concept of a shared multisite platform with IBM® WebSphere® Commerce–introduces best practices and methodologies for implementing and managing multiple e-commerce sites efficiently and cost-effectively.
Mirlas begins by reviewing why multisite commerce is necessary and yet so challenging to execute. Next, he addresses multisite commerce from three perspectives: business, implementation, and technical. You'll learn how to plan and implement a shared platform and use it to create and operate new sites that will remarkably lower incremental cost.
This book's start-to-finish methodology provides a common language that everyone involved in multiple sites–from executives to project managers and technical architects to site administrators–can share.
Review By: Lorne Schachter 07/19/2010
Before I started reading Multisite Commerce, I had a pretty simplistic view of the issues involved in building e-commerce websites, thinking about how I would put together the site for a small business. I wasn't five pages into the book before I realized that 1) I didn't know a lot (or really hadn't thought a lot) about the Issues, and 2) I didn't even know everything I didn't know. I started reading through the book and I said to myself, "Yes, that's something else to have to think about in building the site" on almost every page.
Mirlas clearly understands the issues in building complex ecommerce web sites, but more importantly he can explain the issues clearly and understandably. His writing style is engaging and easy to read. He covers the complete gamut of issues that may arise during the project, from planning and hardware considerations to implementation and project management. There's not an explicit checklist in the book, but it's clear that if you follow it through, you get a template for how to go about building multisite, multinational ecommerce web systems. The points to consider are all there and as a developer or project manager, you can look at each one and say "Do I have to worry about this?" and know at the end that you've covered all the main issues that should come up as part of the design and development process.
If you're going to be developing complex ecommerce web sites, then this book needs to be on your bookshelf. If you haven't done it before, then it will help guide you and make sure you've covered all the bases. If you're a veteran, then it will act as a backup to make sure that you haven't missed anything.