The Shopping Cart Delusion
-December 26, 2002
Believing that a technique is a well-defined thing can hamper you if you're not careful. It encourages you to react to problems in just one way: try ever harder to do the technique right. It turns off the "situated" part of situated reasoning. Brian Marick shows how the "shopping cart delusion," or strictly adhering to definitions, keeps you from breaking the rules to your benefit.