Apica White Paper | Digital Desertion: The Rise of Consumer Expectations on Website and Application Performance and the Impact of Negative Digital Experiences

Digital Desertion: The Rise of Consumer Expectations on Website and Application Performance and the Impact of Negative Digital Experiences

Apica conducted a survey of 2,000+ web and app consumers in the US, UK, and Sweden to explore their expectations on application performance, and to see what impact negative online experiences have on their opinion of brands.

Download this report to find out what they learned.

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