People often act as if quality is a singular, shining goal to which all products aspire. This assumption, however, can lead to disappointment, frustration, and even the adoption of ill-fitting practices in an attempt to be quality minded. And since different businesses define quality in different ways, Kathy Iberle shows you how businesses with similar goals can be grouped together into categorized "practice cultures," and how they can effectively share quality-inducing practices.
They Don't Care About Quality
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